One of my clients several years ago asked me to design a logo for them. Nothing particularly special again about this design. The client was a female owned dentist office and she just wanted something that would make her distinct and looked different from other dentist offices. The first thing I suggested to her was that it needed to be red like as in a heart felt loving image, one being maybe a little bit of a scribble look but definitely no smiles. I hate the idea of redondancy in logos. Since lips are the smile makers I thought it could look like lips so I made the fonts and the letters of the smile look like bright red lips. Do you think I nailed it?
One of my favorite logo designs I did.